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      MBA Essay要求:Overview of Boots Pharmacy

      論文價格: 免費 時間:2022-04-18 10:55:27 來源:www.orient-thai.net 作者:留學作業網

      本文是人力資源專業的Essay范例,題目是“A Review of Anti-Bullying and Anti-Harassment Measures in Australia(澳大利亞反欺凌和反騷擾措施回顧)”,欺凌和騷擾不僅是不可接受的,而且在澳大利亞聯邦和州法律下都是非法的。有許多法案禁止欺凌、騷擾和歧視,如1986年《平權行動(婦女平等機會)法案》、1992年《殘疾歧視法案》、1987年《平等就業機會(聯邦當局)法案》、1996年《人權與平等機會委員會法案》、1994年《人權(性行為)法案》、聯邦層面的《1988年隱私法》、《1975年種族歧視法》、《1995年種族仇恨法》和《1984年性別歧視法》(Comcare, 2010年),州層面的《1977年反歧視法》、《2006年殘疾人服務法》和《1998年隱私和個人信息保護法》。騷擾和欺凌不僅在工作時間或工作場所是違法的。在任何與工作相關的場合,包括會議、商務或實地考察旅行、工作活動和年終工作聚會,都是違法的。騷擾和/或欺凌行為可能是由主管或經理、同事、承包商、顧問或其他與組織有關的人。

      Boots is the largest pharmacy chain in Europe with an with an excellent reputation for differentiated health and beauty products and customer care. Our strategy is to develop Boots into the world’s leading pharmacy-led health and beauty retail brand,focused on healping people look and feel their best. Alliance Healthcare is the backbone of Alliance Boots wholesale and distributions service with twice daily deliveries to around 5,700 pharmacy shops in the UK alone. Internationally,Alliance Boots distributes drugs and cosmetics to around 150,000 outlets and operates from 360 delivery depots.In addition to supplying Alliance pharmacies ,the Alliance Healthcare distribution subsidiaries also deliver to NHS central warehouses and hospitals in the UK,alone with private hospitals, GP surgeries,local health centres and private pharmacies throughout Europe,Asia and Australia.

      MBAEssay范文

       

      Marketing Strategy Options營銷策略的選擇

      Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible.

      博姿是聯合博姿的成員,一個國際醫藥主導的健康和美容集團。我們的目的是幫助我們的客戶看起來和感覺比他們想象的更好。

      Our customers are at the heart of our business. We’re committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products ‘only at Boots’, with great value our customers love.

      Our people are our strength and they tell us that Boots is a great place to work. We are always be the employer of choice, attracting and retaining the most talented and passionate people.The strategy is to focus on its two core business activities of pharmacy led health and beauty retailing and pharmaceutical wholesaling and distribution,while increasingly developing and intenationalising our product brands to create a third dimension.growing the core businesses in existing markets,continuing to deliver productivity improvements and other cost savings,pursuing growth opportunities in selective new high growth markets and launching our product brands in new markets. This strategy is underpinned by our continue focus on patient or customer needs and services selective partnerships and our strong financial diciplines.we are commited to providing exceptional customer and patient care be the first choice for pharmacy and healthcare offer innovative products only at Boots,with great value our customer love.

      我們的員工是我們的力量,他們告訴我們Boots是一個很好的工作場所。我們始終是首選的雇主,吸引并留住最有才華和激情的人才。我們的戰略是專注于兩項核心業務:以藥房為主導的健康美容零售和藥品批發和分銷,同時不斷發展和國際化我們的產品品牌,以創造一個第三維度。在現有市場發展核心業務,繼續提高生產力和節約成本,在選擇性的新高增長市場尋求增長機會,在新市場推出我們的產品品牌。這一戰略的基礎是我們持續關注患者或客戶需求和服務選擇性伙伴關系,以及我們強大的財務紀律。我們致力于提供卓越的客戶和患者護理,成為藥學和醫療保健的首選,提供創新的產品,只有在博姿,我們非常重視我們的客戶的愛。

      Pharmacy-led health and beauty strategy

      Boots is the largest pharmacy chain in Europe with an excellent reputation for differentiated health and beauty products and customer care.Our strategy is to develop Boots into the world’s leading pharmacy-led health and beauty retail brand,focused on helping people look and feel their best.

      The key steps we are taking in the uk to execute our strategy are:

      Making Boots more convenient and accessible for our customers.

      Developing our people to be at their very best for our customer

      Improving our customer in store shopping experience

      creating a compelling multi-channel health and wellbeing consumer offering

      Increasingly differentiating our product offering

      Continuing to provide customers with excellent value

      Opening new stores in markets where Boots is already well established

      Developing new store in markets where Boots is already well established

      Developing country specific Boots branded trading formats to meet local needs.

      SWOT analysisSWOT 分析

      STRENGTHS

      Boots as being one of the bigest UK pharmacy-led health and beauty group market, its brand has been well-known and already built up its reputations over Healthy and Beauty Product retailing.

      博姿作為英國最大的以制藥為主導的健康和美容集團市場之一,其品牌已在健康和美容產品零售領域建立了聲譽。

      Under the leadership team with Alex Gourlay, the chief executive of Health & Beauty Division it is showing tremendous increase in its profit.

      It also keeps into account the green and environmental issues. As a result it has a positive impact on consumer brand especially the green activists consumers.

      Strengths

      Weaknesses

      Strong Brand Equity

      Low profitability

      Store Network

      Lack of International Presence

      Opportunities

      Threats

      Store expansions in UK

      Intense price competition

      Expanding product offerings

      High regulatory oversight

      Reference: Data monitor, 2006

      WEAKNESSES

      Boots is only presented in UK. Therefore there can be an issue if the company wants to have growth in the retailing Health & Beauty Division sector.

      Declining Reputation

      OPPORTUNITY

      Boots alternative business, investing in properties can have major growth in the future.

      Staff which works at Boots are essential – buyers, administrators, systems designers, finance workers and so on all are part of the whole team that must work together to make things operate smoothly and efficiently

      Online sales are a great opportunity for future growth.

      THREATS

      Boots operations have become a topic on various issues like environmental, planning and other factors.

      As a result there needs to be investment related to environmental and green issues.

      Porter’s 5 forces analysis波特五力分析

      Competitive rivalry

      The retail market is filled up with high competitors as more and more companies are trying to step into the Health & Beauty industry

      All the other retailers have different competitive advantages.

      Boots reach in different stores allows it to reach large number of customers.

      The other factors which compete with the Boots bank is different banks and building societies

      競爭激烈的競爭

      隨著越來越多的公司試圖進入健康美容行業,零售市場充滿了強大的競爭對手

      其他零售商都有不同的競爭優勢。

      長筒靴在不同的商店里可以接觸到大量的顧客。

      與博茨銀行競爭的其他因素是不同的銀行和建房互助會

      Barriers for entry

      Barriers to entry is high due to a number of factors:

      Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish.

      Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances.

      Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate.

      Threats of Substitutes

      The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world.

      The retail market is always trying to look around for new innovations with respect to Health & Beauty products, alternative businesses. As a result of which it is difficult for substitution.

      The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets.

      Buyers power

      Because of the presence of too many competitors in the retail Health & Beauty sector selling the same product, buyer power is high in the industry.

      During the time of recession consumer’s wants are taken into more demand, thereby increasing their power.

      Supplier power

      Suppliers in itself is huge company providing products to the supermarkets.

      If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely.

      Competitive strategy by Michael Porter

      MARKETING STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGES

      The main aim of Boots is to provide Health & Beauty Product to the consumers, delivering the products of outstanding quality and great service. It always looks for profit growth through a balance of strong sales growth, reduction in cost and continuing margin improvements.

      There are many techniques in order to achieve its aims and goals

      PORTERS GENERIC STRATEGY

      MARKET MATRIX

      PORTERS GENERIC STRATEGY

      Michael Porter had argued that a company’s strength depends on two headings: cost advantage and differentiation. By applying these strengths three generic strategies result:

      Cost leadership

      Differentiation

      Focus

      Target scope

      Low cost

      Product uniqueness

      Broad (industry wide)

      Cost leadership

      Strategy

      Differentiation

      Strategy

      Narrow (market segment)

      Focus

      Strategy (low cost)

      Focus

      Strategy( differentiation)

      Cost leadership strategy成本領先戰略

      Cost leadership is a strategy built on offering a customer a lower pirce than competitors and maintaining an advantage by ensuring the cost are lower than those of competitors.

      成本領先是一種為客戶提供比競爭對手更低的價格,并通過確保成本低于競爭對手來保持優勢的策略。

      Factories are built; labor is recruited and trained in all sorts of knowledge for the lowest cost of production. In the process cost advantage is the focus.

      However low cost not always allows low price. Producers could price at competitive parity, other than the competitors. For example, such as Toyota, are good in producing autos at a low price, but have the brand and marketing skills.

      Differentiation strategy差異化策略

      It is a strategy that involves offering a product which is different to, is differential from, those of competitors. The advantage of the product will appeal to the whole market and not in a narrow segment.

      這是一種戰略,包括提供與競爭對手不同的產品。該產品的優勢將吸引整個市場,而不是一個狹窄的領域。

       

      MBAEssay怎么寫

      The company that succeeds in differentiation strategy often follows the internal strengths

      Access to scientific research

      Highly skilled and creative development team.

      Strongly sales team with the ability to successfully communicate the perceived strengths of the products.

      Corporate reputation for quality and innovation.

      Focus焦點

      The focus strategy strives on a narrow segment and within that segment tries to achieve either a cost advantage or differentiation. A company following the focus strategy often enjoys a high degree of customer loyalty, and this in turn leads to more customer lifetime value.

      重點戰略致力于一個狹窄的細分市場,并在該細分市場中努力實現成本優勢或差異化。遵循焦點戰略的公司通常擁有較高的客戶忠誠度,這反過來又會帶來更多的客戶生命周期價值。

      The focus strategy has two variants.

      In cost focus a firm seeks a cost advantage in its target segment, while in

      Differentiation focus a firm seeks differentiation in its target segment.

      Cost focus exploits differences in cost behavior in some segments, while differentiation focus exploits the special needs of buyers in certain segments

      A company following narrow market focus and pursuing a focus strategy, have lower volumes of bargaining power with their suppliers.

      A company following differentiation focused strategy may be able to pass higher costs on to customers since close substitute products would not exist.

      Firms that succeed in a focus strategy are able to lead a broad range of product development strengths to a relatively narrow market segment

      Finally, other focusers may be able to carve out sub-segments that they can serve even better.

      Industry Force

      Cost Leadership

      Differentiation

      Focus

      Entry

      Barriers

      Ability to cut price in retaliation deters potential entrants

      Customer loyalty can discourage potential entrants

      It develops core competencies that can act as an entry barrier

      Buyer

      Power

      Ability to offer lower price to powerful barriers

      Large buyers have less power to negotiate.

      Large buyers have less power to negotiate

      Supplier

      Power

      Better insulated from powerful suppliers

      Better able to pass on supplier price increases to customers

      Suppliers have power because of low volumes

      Threat of

      Substitutes

      Can use low price to defend against substitutes

      Customer’s become attached to differentiating attributes, reducing threat of substitute

      Specialized products and core competency protect against substitutes

      Rivalry

      Better able to compete on price

      Brand loyalty to keep customers from rivals

      Rivals cannot meet differentiation-focused customer needs

      PESTEL analysisPESTEL分析

      Political factors

      Increasing globalization, gives challenges and opportunities to Boots. Using this company can enter into new markets through partnerships.

      政治因素

      日益全球化,給Boots帶來了挑戰和機遇。利用這家公司可以通過合作關系進入新的市場。

      The ongoing investigation of price fixing among the UK retailers which can have a negative impact to the industry which can make the consumer feel cheated and my lead to a negative impact on the reputation of the company.

      Economic factors

      Because of the food crisis all over the world, can result in the purchasing cost of the company, which in turn can increase the Health & Beauty Product prices which affects the purchasing power of the consumers.

      Because of credit crunch, the consumers purchase power would decrease, but they would still consider that as its basic necessity.

      Lot of incentives is given to the consumers. This affects Boots as prices have to be reduced most of the times.

      Social factors

      There seems to be more attention on fresh and easy style cooking. This gives Boots an opportunity to encourage new Health & Beauty Product.

      Recently government has given more emphasis to promote healthy eating because of the increasing obesity. As a result the consumer would move on to healthy eating which in turn will be an opportunity to Boots to stock in more of healthy Health & Beauty Product and as a result of which there would be an increase in consumer’s number.

      最近,政府更加重視提倡健康飲食,因為越來越多的肥胖。因此,消費者將轉向健康飲食,這反過來將為Boots提供更多健康健康和美容產品的機會,因此,消費者數量將會增加。

      Technological factors

      The internet phenomenon seems to be growing more rapidly. Boots can use internet for its advantage.

      Standing in the queue system for few items in the shopping market is time consuming. By installing the self checkout machines it can reduce the queue system for which the customer would not have to wait for few items which in turn will increase the sales for Boots.

      Environmental factors

      It should be mandatory to reduce carbon footprint and increasing energy efficiency.

      One of the important and ethical issues is, like sales of organic food and ethical treatment of animals, this can clearly affect Boots on various levels. This is a sensitive issue. This can be done by maintaining on the public stand and environment.

      Legal factors

      The current UK grocery market is highly regulated in many aspects, which is commonly in the developed countries.

      The recent inquiry by OFT could act as one example, which would potentially reduce the profitability of the supermarkets. Moreover, Trade Union would also protect employees to receive lack benefits, and this would make the grocers difficult to lay off employees.

      OFT最近的調查可以作為一個例子,這可能會降低超市的盈利能力。此外,工會也會保護員工獲得缺乏的福利,這將使雜貨店很難解雇員工。

      Marketing audit

      Mckinsey’s 7-S framework can be used to design an internal appraisal of an organization. The 7-S framework of Mckinsey is a management model that describes 7 factors to organise a company in a holistic and effective way. They are:

      Strategy – Plans for the allocation of firms scare resources, overtime, to reach identified goals.

      Structure – The way in which organisation’s unit relate to each other centralised, de-centralised and matrix.

      Systems – The procedures, processes and routines that characterise how the work is to be done like financial systems, recruiting and performance appraisal systems.

      Staff – Number and types of personnel within the organisation.

      Style – The style of organisation and how key managers behave in achieving the organisations goals.

      Skills – Distinctive capabilities of personnel or of the organisation as a whole.

      Shared values – What does the organisation stand for and its central beliefs and attitudes.

      Conclusion 結論

      To survive in such a competitive market place, Boots must continue to build a strong brand in order to create a strong differentiation in the market, attract customers with a credible value proposition and to constantly engage customers in ways that would endear them to the brand and to the company. This can help improve their market share especially during periods of recession when lower priced private brands are sought by consumers. And thereby achieve competitive advantages and long-term growth.

      生存在這樣一個競爭激烈的市場,靴子必須繼續建立一個強大的品牌,以創建一個強大的市場差異化,與可靠的價值主張和吸引顧客,不斷吸引顧客的方式會令它們的品牌和公司。這有助于提高它們的市場份額,尤其是在經濟衰退時期,消費者尋求低價的自有品牌。從而實現競爭優勢和長期增長。

      留學生專業相關專業范文素材資料,盡在本網,可以隨時查閱參考。本站也提供多國留學生課程作業寫作指導服務,如有需要可咨詢本平臺。

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