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            英國Assignmnt:書寫批判性反思(critical reflection)需要注意的幾個問題

            論文價格: 免費 時間:2013-05-25 17:07:20 來源:www.orient-thai.net 作者:留學作業網

            PR assignment: critical reflection Assignment
            公共關系作業:批判性反思
            When writing your critical reflection, answer these three questions and then reflect on the points below. The questions are the sort of question you would face in a press conference.
            當寫你的批判性反思時,回答這三個問題,然后仔細思考以下幾點。問題是你將面臨在新聞發布會上的那一類問題。
            Questions
            問題
            1. How can you justify keeping animals in a zoo - isn't it a bit barbaric for the 21st century?
            你如何證明在動物園飼養動物---對于21世紀不是有點野蠻?
            2. You bungled this operation, didn't you? People were at risk of attack from a dangerous animal for nearly a week.
            你搞砸了這個運作,不是嗎?人們從處在危險動物的襲擊的危險中,將近一周。
            3. What systems have you put in place to make sure animals can't escape from the zoo in the future?
            你正在實施什么系統以確保在未來動物不會從動物園逃脫?

            Points for reflection
            反思點
            •Which examples and/or case studies have we looked at that were particularly useful? Why were they useful and what did you learn from them? How did you apply what you learned in the Derby Zoo scenario?
            我們研究的哪些例子或案例是特別有用的?他們為什么有用,從中你學到了什么?在德比動物園你學到的如何應用?
            •Which elements of PR theory from the lectures and/or from the literature have you used in the Derby Zoo scenario?
            從你使用過的講演或文學中公共關系的哪些元素你使用在德比動物園方案中?
            •How did you manage the teamwork? How were decisions made? How did you divide the work?http://www.orient-thai.net/dxassignment/  Did everyone pull their weight? If not, how did you manage that?
            你如何管理團?如何作出決定?如何分工?每個人都貢獻出自己的力量了嗎?如果沒有,你是怎么管理的?
            •What did you enjoy about the exercise? What didn't you enjoy or what did you find difficult/challenging?
            關于運動,你喜歡什么樣的?你為什么不喜歡,或你發現了什么困難/挑戰?
            •What do you think went well and what went badly in the Derby Zoo scenario? Why did things go well/badly? What improvements/changes would you make to the materials in your portfolio?
            在德比動物園案例中,你覺得哪里進行順利,哪里糟糕?為什么進行順利/糟糕?在你的投資組合中你做了什么樣的改進/更改的材料?
            •Overall, what do you think you have learned about PR and reputation management? Can you give some examples to illustrate what you have learned?
            總而言之,關于公共關系和聲譽管理你認為你學到了什么?你能給出一些例子說明你已經學會了什么?
            Assessment criteria
            評估標準
            •Convincing answers to the pres-conference questions
            對壓力會議問題令人信服的回答
            •Evidence of critical reflection on the task
            對任務的批判性反思證據
            •Evidence of critical reflection on the teamwork
            對團度工作的批判性反思證據
            •Reference to theory and case studies/examples
            參考理論和案例研究/范例
            •Demonstration of what has been learned
            示范學到了什么
            •Presentation of full portfolio
            全系列介紹
            Portfolio should contain
            投資組合應包括
            •Press release 1 (300 words)
            新聞發布1(300字)
            •Brief integrated marketing communications plan
            簡要整合營銷傳播計劃
            •Any bac kground notes you have made
            注意到你所做的任何背景
            •Press release 2 (500 words)
            新聞稿2(500字)
            •Updated IMC plan or note of any changes made to the plan
            更新的IMC的計劃或計劃的任何更改
            •Media briefing – one document or several documents of not more than 1000 words
            媒體發布會 - 一個文件或多個文件不超過1000字
            •Any other information you have gathered
            任何其他你所收集的信息

             

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